Branding & Strategy Intensives
Everything starts here.
So you may be running a business already and feel that something is just off about your communication strategy, site design or branding.
You might have a great idea that’s just not looking good enough to make the impact you want…
Or your site is NOT an appropriate reflection of you…
Maybe you’re just confused about your brand voice and how to interact – consistently – with your audience…
If you finally want to get it all together and do it WELL, you’re in the right place.
Claire Lautier
Grasse Roots Perfumery
Kat is a dynamic, intuitive, inspiring force of nature. She’s a galvanizer who teaches you, by her own connectedness to the field of infinite potential, to structure primal, unconscious creative energy into something tangible.
Most importantly, she comes from her heart and cares deeply about your process and your success. I tell everyone about her because I’m so proud I get to work with her!
The Intensives
The Intensives are designed to bring clarity to the surface. They are holistic (all encompassing) inquiries into your business, your purpose and your goals.
Over 4 weeks, we cover all the important elements of brand positioning, customer understanding and language.
We look at what makes you tick, excited. We look at visuals, user flow and your ideal client. We dig, play and surrender to your inner truth in order to discover your unique brand…A brand that reflects you, your way of doing things and your purpose.
Once that clarity is there, we see a direct path towards the materialization of your goals… across the web, into product development and the rest.
The Structure:
- 4 weekly, individual 1 hour Branding & Strategy calls that get recorded
- Weekly emailed HW assignments and exercises
What You Get:
- A current site/process review
- A deep understanding and alignment with who your client is and what they want. You now understand how to speak with them.
- Total brand clarity: how your business is positioned to the world; how it needs to show up to be successful.
- Strategy for how your vision and brand will be expressed online.
- User flow design – we decide where we want them to go on your site, making the user experience a fluid, clear and pleasant one.
- A site wireframe to launch your site design and development process from.
- Clarity on how to manage your brand in the future.
Kate Brenton
Lomi Lomi Practiioner
Visioning your greatest potential can be clouded…
Kat helped me unpack, what I was and was not doing, through activities that cleared some self-created cobwebs. Understanding what I was offering and where I was hiding, Kat pulled from her vast professional skill set, coupled with her intuitive nature to honor my personal flavor positioned with integrity in a fast-paced market.
It’s more than branding.
…With your newly opened eyes, you see & you believe, and your website shows it.
The Steps
Step1. You and Your Audience
We begin with you and your intentions and move into deeply understanding your target audience.
We design your ideal customer and begin to relate to them and their needs.
This is the starting point of crafting appropriate language and visuals of your brand.
Step 2. Positioning the Brand
We look at you and your brand, and the creative exercises done here surprise people and clarify things in a remarkable way.
We look at how your wishes and desires – the purpose – of your work wants to be expressed in the world and begin to position you to your target correctly.
There is often much surprised laughter at this point; the next steps practically tumble out.
Step 3. Language and Visuals
Clarity is abundant.
We begin to look at copy and imagery. We begin to formulate words that accurately represent what you do and who you are. We look at color, design and layout ideas. And we begin crafting the user flow and overall site strategy.
Step 4. User Flow
I design a wireframe – a site mock up – that is yours to keep. We discuss the placement of elements on the site, user flow across your site and your product/service delivery methods.
We discuss appropriate systems that will help support your online business and discuss the next steps.
Claire Bulger
Special Assistant to Jeffrey Sachs
When we decided to establish a new website, Kat was the first person we went to. She has an incredible ability to understand client needs and translate them into a functional and aesthetically appealing website, and one that integrates seamlessly into our daily work.
Throughout the project, she maintained an unbelievable degree of responsiveness, flexibility, and patience that made her a joy to work with.
Belinda Davidson,
Modern Mystic
Kat’s branding sessions are genius. Her amazing branding process journey showed me EXACTLY how I need to brand myself and position my product.
Thank you Kat for your clarity, intuition and elite business mentorship skills!
Rob Scott,
Executive Coach
I’m creating a new site for my business, and was all over the place. Really didn’t know who to trust, or what would be the best move to get what I needed.
After talking with Kat about what the Intensive is, I knew it was the right next step. It was really important to decide on my brand before putting up another site that really didn’t get it right. But then something else happened, we found TONS of stuff that I didn’t even imagine was there.
Her process was fun, and it opened me to a real branding of my work. I went there thinking it would be one thing, and she wouldn’t let me settle for it. She pulled a much bigger idea out of me.
If you’re considering working with her, stop thinking and just do it. She’s the best.
Amber Krzys
Body Heart
Kat has a way of honing in on the specifics of your business and what is coming across to your audience.
I was blown away by not only her desire to know and understand what I was offering, but her genuine passion to assist me in creating and living my dream.
She’s the real deal.
Landon Ray
Founder, Office Autopilot
Kat was great to work with!
Her attention to detail and eye for design is refreshing in a world of ‘good enough for now’ designers…has creative solutions to tricky design problems and was easily able to navigate and integrate the feedback she got from many members of our team.
Kat is a true professional who gets the job done right. Thanks!
Vladi Starkov
Flourish Integrative Health
Kat is a visionary! She is able to hone in on those places that need illuminating right away and transform them!
Being that my work with people is very deep and intimate, I wasn’t sure how to go public, how to be seen. She not only encouraged me to shine, but helped me discover who my audience is and how to speak to them directly. She has such a knack for seeing through.
Rebecca Trobe
Impact Coaching and
Consulting
Kat has an excellent set of skills that include precision, patience, diligence and and an exceptional ability to listen without prejudice and inspire her clients.
She is committed to momentum and to getting into action. It is more than enjoyable to work with Kat, she not only feels like someone I can trust with my work but someone who want the best for me and my vision.
Aimee Barr
Psychotherapist and youth advocate
Her intuition, creativity and intellect blew me away. In just one meeting, Kat’s guidance supported me in bringing my project to a new level.
I highly recommend her services to any entrepreneur who is ready to create something big and wants someone phenomenal to guide them through the process.
FAQ
What should I expect upon purchase?
You will receive a receipt for your purchase upon transaction. 24-48 hours of booking you will receive an email from me to schedule our first session.
Exciting!
Does it have to be 4 consecutive weeks?
I’m [fill in circumstance].
Yes and no.
Taking more than 2 weeks off between sessions is not recommended (each session is 1 week apart), and if you will need a lot of breaks, you should wait until you know you can make 4 calls over a 5 week period.
When should I expect my first session?
We start 7-10 days after booking. I send you your first assignment before the first session, and you need time to complete it.
How do you do the calls?
Skype or phone, depending on your location and network availability.
How about in person?
If you’re in NYC and would rather do a full day session, please contact me here.
